Bilateral Base
Bilateral Base focuses on EMDR or Eye Movement Desensitization and Reprocessing, a specialized area of clinical therapy.
The ChallengeMental healthcare depends on trust, accessibility, and meaningful human connection. As virtual care became increasingly important, Bilateral Base wanted to launch a secure digital platform that could support EMDR therapy practices, providers, and patients.
Our ROleBy combining purpose-built EMDR tools, telehealth, practice management, patient experiences, and go-to-market strategy, we helped overcome barriers to clinician adoption and build a scalable SaaS business.
Transforming Therapy for Virtual Care
We led product strategy and experience design to transform a traditionally in-person therapy experience into a secure digital platform for providers and patients.
By combining purpose-built EMDR tools, telehealth, practice management, patient experiences, and go-to-market strategy, Bilateral Base overcame barriers to clinician adoption and created a scalable SaaS business.
| Scope | |
|---|---|
| Partners | Senior Leadership, Providers, Patients |
| Responsibilities | Product Strategy, UX Research, Product Design, Design Systems, Provider SaaS Platform, Patient Experience, Go-To-Market Strategy |
| Outcome | Launched 0→1, growing into a $3M ARR SaaS platform used by thousands of organizations to support millions of patients worldwide. |
Trusted by industry leaders.
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62% Clinician Trust Barrier
Research found that 62% of clinicians identified trust as a barrier to virtual EMDR adoption, shaping decisions around security, usability, privacy, and the therapeutic experience.
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Purpose-Built for EMDR
Designed specialized digital tools for bilateral stimulation alongside secure video, provider workflows, and patient experiences to translate a specialized in-person therapy modality into virtual care.
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HIPAA + BAA + AES-256
Built privacy and security into the product foundation with HIPAA-aligned workflows, Business Associate Agreements, and AES-256 encrypted video to meet the requirements of clinical practice.
Design for Specialized Care
EMDR required more than adapting standard video conferencing. We translated specialized therapeutic interactions into digital workflows that supported bilateral stimulation, provider control, patient participation, and secure communication within the virtual session.
The platform connected virtual therapy with practice management, giving providers the tools to manage care before, during, and after each session.
Turn Product Into Growth
We connected product strategy, positioning, pricing, and go-to-market to make the value of virtual EMDR clear to providers.
We created a connected acquisition journey that helped therapists understand the platform, evaluate specialized EMDR tools, choose the right plan, and move from discovery to adoption.
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Results That Matter
By earning clinician trust and connecting specialized therapy tools with a scalable SaaS model, we helped Bilateral Base grow from a 0→1 launch into a global digital healthcare business.
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22% Remote EMDR Market Share
Bilateral Base captured a steady 22% of the remote EMDR market among clinicians surveyed, establishing meaningful adoption in a specialized category.
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Millions of Patients Supported
The platform grew to support thousands of organizations delivering EMDR therapy to millions of patients worldwide.
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$3M ARR SaaS Ecosystem
Bilateral Base scaled into a $3M ARR SaaS ecosystem through a blended, tiered subscription model.
