Southeastern Grocers
Parent to 4 major grocery brands needed to migrate and modernize its loyalty platform.
The ChallengeThe existing loyalty ecosystem relied on fragmented systems, delayed batch processing, and disconnected customer data. 575 active stores under the Winn-Dixie, BI-LO, Harveys Supermarket, and Fresco y Más banners needed to quickly migrate existing customers onto a new, modernized loyalty platform.
Our ROleWe designed a new loyalty experience that was white-labeled across four grocery brands to support 575+ stores and millions of active shoppers.
ScopeProduct Strategy / UX Design / UI Design / Design System / Go-To-Market
🚀
Proven By Results
Designed and launched a unified, real-time platform that connected rewards, digital coupons, promotions, and fuel savings into one customer experience.
The program scaled to 5–7 million active members across 575 active stores under the Winn-Dixie, Harveys Supermarket, BI-LO, and Fresco y Más banners.
-
5+ Million Customers
Across Winn-Dixie, BI-LO, Harveys Supermarket, and Fresco y Más, 5+ million customers are using and loving their rewards points.
-
100% Points Rollover
Shoppers rely on their points and we didn’t let them down.
Our strategy successfully executed a 100% points rollover across 4 brands and 575+ stores.
-
20% Average Savings
From promotions to personalized coupons, fuel partnerships, and rewards programs, SEG customers are saving on average 20% in-store and at the pump.
Designed For Scale
The new loyalty platform was designed as a reusable framework for the Winn-Dixie, BI-LO, Harveys Supermarket, and Fresco y Más banners.
The framework was white-labeled across all four brands, achieving a modern, branded loyalty platform with minimal engineering effort.
Millions of loyal customers successfully rewarded.
Whether customers enrolled online, in-store, or by calling an automated phone system, we created a unified journey that aligned messaging, enrollment, and account management for a seamless journey.
Transactions, promotions, digital coupons, loyalty points, and partner rewards all flowed into a unified customer profile. The platform reduced operational complexity while creating a scalable foundation for personalization and future growth.
