The Tylt
The Tylt is a digital voting platform with an editorial slant and a knack for social media.
The Tylt was on a mission help young people amplify their opinions and be heard, using the power of the vote to tell data-driven stories.
The Tylt need to align their brand with their target audience and expand and monetize their product while increasing their digital storytelling capabilities.
IndustriesMedia / Entertainment / Technology
DeliverablesBranding / Strategy / User Experience / User Interface Design / Internal Processes
The Tylt is voting.
The vote button is the key that unlocks it all.
Expanding into a design system.
More than just a logo, The Tylt needed bright colors, strong typography, and bold graphics to stand out from the crowd.
Tylt the vote.
Most voters started on social media using mobile devices.
We streamlined voting for mobile devices.
Vote
Vote
Your vote is your voice telling your story.
Tracking key metrics and measuring sentiment, we reflected our audience’s opinions back to them visually across The Tylt ecosystem.
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Hot
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Trending
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Popular
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Chill
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Closing Soon
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Results
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Sponsored
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Affiliate
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Cash Giveaway
The social media generation.
The Tylt leans into a youthful, Gen Z aesthetic.
The vibe is instantly recognizable across channels like Twitter, Instagram, and YouTube.
Customer Focus
To develop new features, we actively gathered and analyzed customer data and feedback, informing product improvements.
Working with marketing, sales, editorial, and engineering teams to the enhance user experience, resulting in increased storytelling capabilities.
These new connections grew both audiences and engagement by 2x-3x.
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Product Development
From vision work to mobile optimization and new feature development, leading the product strategy for The Tylt, unifying 5 cross-functional teams for a successful redesign in less than 3 months.
Expanding the product with data insights, guiding trade-offs and maintaining efficiency while delivering continuous, incremental improvements.
AI data modeling was tested to further efforts in data-driven storytelling.
Data-driven Storytelling
Using The Tylt’s proprietary algorithm and backend CMS, we were able to develop a unique data-driven perspective about consumer sentiment.
We reflected back the audience’s opinions, amplifying important conversations with data.
Cross-functional Leadership
Navigating ambiguity, aligning stakeholders, and advocating for thoughtful, inclusive design solutions was just the beginning.
We facilitated design culture through cross-functional workshops, presentations, trend talk, idea incubation, and knowledge sharing. Together, we developed and execute successful campaigns, product launch plans, and brand partnerships that grew our audiences by 200% and increased revenue 2x-3x in less than 6 months.
