OnePlus
OnePlus is a smartphone and electronics manufacturer offering premium specs at affordable prices.
The ChallengeOnePlus was rapidly growing and needed a scalable product ecosystem that could support new devices, new markets, and new experiences.
Our ROleWe created a flexible design system and modular product framework that could accelerate product development while supporting future expansion.
ScopeModular Framework / Design System / E-Commerce / Brand Expansion
Build a Strong Foundation
Great products scale through strong foundations.
We developed a system of reusable components that simplified decision making, accelerated product development, and created a flexible system capable of supporting future growth.
Design for Scale
Consistency creates confidence.
We built a modular design system that unified experiences across products, reduced design debt, and enabled teams to move faster together. This scalable system illustrated product superiority and created a digital-native lifestyle brand.
60% of consumers abandon purchases due to poor checkout experiences.
Simplify the Journey
Purchasing should be as intuitive as using the product itself.
We redesigned the online shopping experience to simplify discovery, increase confidence, and support a growing global product lineup.
By establishing clear steps, upselling through product bundles, and guest check out, the work delivered measurable business results across sales, market share, and customer adoption.
Designed to Grow
As OnePlus expanded beyond smartphones, every new product needed to feel unmistakably OnePlus.
We created a flexible experience framework that entertained and delighted customers while maintaining a consistent brand experience across digital and physical touchpoints.
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Results
The work delivered measurable business results across sales, market share, and customer adoption.
Launch-day sales increased 86% over the previous generation, helping establish the OnePlus 6T as the company's strongest launch to date.
Global premium smartphone market share reached 36%, expanding OnePlus' position in a highly competitive market.
In the United States, sales increased 249%, demonstrating the impact of a more cohesive product and commerce experience.
