The Tylt

The Tylt is a startup spun up out the Advanced Local incubator.

The Challenge

Millenials and Gen Z expect brands to meet them where they are. The Tylt was building a digital platform that could transform passive audiences into active communities while creating new opportunities for engagement.

Our Role

We helped create a mobile-first voting platform that increased participation, strengthened community, and laid the foundation for a scalable digital product.

Scope

Product Strategy / UX Research / Product Design / Design Systems / Branded Partnerships

Participation begins with one action.

The vote button is the key that unlocks it all.

Product-Market Fit

Consistency at Every Touchpoint

A cohesive design system creates momentum.

We developed a scalable design system that resonates with audiences and unifies the product experience, giving the product flexibility to grow across new features, new platforms, and future releases.

Meet people where they already are.

Most voters started on social media using mobile devices.

We streamlined voting for mobile devices, resulting in higher engagement and a smoother path from discovery to participation.

Vote

Vote

Participation builds community.

Every vote is a voice telling a story.

Votes reinforce a sense of ownership and belonging, transforming individual interactions into shared experiences that encouraged users to share and return.

Great products become part of everyday behavior.

We designed experiences that fit naturally into how younger audiences already communicated, shared content, and discovered new communities.

The Tylt became a natural extension of existing social habits instead of competing against them.

Communities grow through participation.

Encouraging Frequent Engagement

Continuous research, testing, and customer feedback guided every product decision, helping the platform evolve alongside user expectations.

We led product strategy, coordinated cross-functional teams, and guided development from concept through launch, helping The Tylt deliver new experiences with confidence, growing both audiences and engagement by 2-3x.

Giving every vote a sense of purpose.

  • Hot

  • Trending

  • Popular

  • Chill

  • Closing Soon

  • Results

  • Sponsored

  • Affiliate

  • Cash Giveaway

🚀

Results

Scaling The Organization

From vision work to mobile optimization and new feature development, leading the product strategy for The Tylt, unifying 5 cross-functional teams for a successful redesign in less than 3 months.

Expanding the product with data insights, guiding trade-offs and maintaining efficiency while delivering continuous, incremental improvements.

AI data modeling was tested to further efforts in data-driven storytelling.

Data-driven Storytelling

Using The Tylt’s proprietary algorithm and backend CMS, we were able to develop a unique data-driven perspective about consumer sentiment. Behavioral insights, analytics, and customer feedback helped prioritize opportunities and validate new ideas throughout product development.

The product evolved to reflect back the audience’s opinions, amplifying important conversations with data.

Cross-functional Leadership

Navigating ambiguity, aligning stakeholders, and advocating for thoughtful, inclusive design solutions was just the beginning.

We facilitated design culture through cross-functional workshops, presentations, trend talks, idea incubation, and knowledge sharing. We aligned product, design, engineering, marketing, and leadership around a shared vision that accelerated delivery while improving quality.

Together, we developed and execute successful campaigns, product launch plans, and brand partnerships that grew our audiences by 200% and increased revenue 2x-3x in less than 6 months.

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