OnePlus
OnePlus manufacters and sells of premium cell phones plus headphones and accessories.
We helped OnePlus evolve their brand and launch the OnePlus 6T in the US.
We worked with their team to better tell their story and upgraded their shopping and e-commerce experiences to match.
INDUSTRIESE-commerce
DELIVERABLESStrategy / Messaging / UX Design / UI Design / Creative Direction
Strategy
Modular Framework
A plug-and-play approach for a fast, flexible, and cost-effective site design, redesign, and expansion over time.
Messaging / User Experience
Design System
We developed wireframes, storyboards, and an interactive design system that brought OnePlus to life.
Our design system is a strategic blueprint to show and tell the OnePlus lifestyle.
We illustrated how the OnePlus phone is a superior product while ensuring consistency, relevance, and excellence in every interaction.
UX Design / UI Design
E-commerce
60% of consumers abandon purchases due to poor checkout experiences.
We upgraded the OnPlus cart experience to be simple, easy, and quick. No surprises.
On top of that, we established clear steps, opportunities for upselling, product bundles, and guest check out.
User Interface Design / Creative Direction
Brand Expansion
Aiming to entertain and delight customers, we designed custom animated details, lifestyle-based content, and an expanded brand toolbox to emphasize movement and the human touch, bringing the OnePlus brand to life.
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Take off!
Successful launch exceeds expectations.
OnePlus sold 86% more 6Ts during the first day of sales than it did with the previous model on its first day of sales.
OnePlus significantly increased global marketshare in the premium smartphone segment, capturing 36% market share.
The OnePlus 6T had a 249% increase in sales in the US compared to the OnePlus 6, which means our new experience was a smashing success!
